ProSM
Transforming a family crest emblem into a high-performance, modern vector system.
ProSM needed to transition their heritage-style crest into a scalable digital identity.
Their existing asset was locked in a low-resolution bitmap format, making professional application impossible. I led the technical and creative effort to recreate the emblem from the ground up, retaining its symbolic weight while optimizing it for the high-definition demands of modern web and print production.
The Logo & Mark
#8B2232
Maroon Red
#C9A84C
Crest Gold
Glacial Indifference
Bold / Regular
Aa
The Process
Discovery
Logo analysis, symbolism review, and technical format requirement audit.
Design
Initial vector tracing, detail refinement, and custom typeface selection.
Development
Comprehensive file preparation, guideline creation, and asset handoff.
The Challenge
Business Requirements
- → Modernize visual impact of the brand
- → Retain historical RPG/Crest symbolism
- → Establish a professional first impression
- → Create versatile assets for merchandise
Technical Goals
- → Convert bitmap to 100% scalable vector
- → Standardize color palettes for CMYK/RGB
- → Develop clear visual hierarchy
- → Lightweight, high-performance web exports
The Solution
The solution focused on precision engineering. By rebuilding the crest using mathematical Bézier curves, I ensured that whether the logo is on a 16px favicon or a 10ft banner, the clarity remains absolute. I paired this with a refined typography system that anchors the brand in a more contemporary RPG aesthetic.
Vector Recreation
Meticulous recreation of the original emblem as a full vector logo for infinite scalability without quality loss.
Emblem Refinement
A clean, modern redesign that preserves the heritage and brand symbolism of the original family crest.
Format Variations
Development of full-color, monochrome, and black-and-white versions to ensure versatility across all media.
Typography System
Custom typeface selection and spacing to create a cohesive, professional branding architecture.
Brand Guidelines
Essential documentation for consistent application across web, social media, and physical merchandise.
Creative Toolkit
Adobe Illustrator
Vector Engineering
Adobe Photoshop
Asset Texturing
Canva
Client Accessibility
Impact
"Saadiya was attentive and consistent with communication. Every detail I felt needed to be included in my ideal logo design was met without question."
Ready to redefine your identity?
Let's create an iconic brand that resonates across every medium.
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