Literal Cookery
A playful yet elegant affiliate eCommerce platform showcasing quirky, kitchen-themed products and curated shopping experiences.
Literal Cookery is a curated collection of quirky, kitchen-themed products showcased through a unique affiliate model.
The goal was to build a playful yet elegant eCommerce website to showcase products and redirect users to partner sites for purchase. I focused on creating an affiliate-driven platform that felt like a cohesive, high-end shopping experience while maintaining commission-earning logic behind the scenes.
The Process
Discovery
Brand development, affiliate model planning, product research
Design
Logo design, color palette, visual identity development
Development
WordPress + Oxygen setup, affiliate integration, product organization
Launch
Content updates, performance monitoring, feature additions
The Challenge
Business Requirements
- → eCommerce-style UI with affiliate redirects
- → Development of a whimsical brand identity
- → Seamless mobile browsing experience
- → Commission tracking and partner logic
Technical Goals
- → Fast loading speeds (under 2s)
- → Custom Oxygen Builder implementation
- → Clean product categorization
- → Cohesive visual identity across all pages
The Solution
I designed and developed a custom affiliate-based eCommerce site using WordPress and Oxygen Builder. The design uses minimal, soft colors with playful product visuals to match the brand's whimsical identity while optimizing for high performance.
Complete Branding
Development of a playful yet elegant visual identity, including custom logo and a whimsical color palette.
Affiliate Integration
Customized product pages with seamless partner redirects.
Lightweight Build
Engineered with Oxygen Builder to ensure page speeds and efficient code.
Product Organization
Advanced categorization and filtering systems.
Mobile Experience
Responsive design ensuring consistent performance.
Toolkit
WordPress
CMS Core
WooCommerce
Affiliate Engine
Oxygen Builder
Fast Architecture
Photoshop
Asset Creation
Impact
"The website looks beautiful, exactly the kind of fun, clean vibe I wanted for Literal Cookery. It perfectly captures the playful nature of our product range."— Melissa, Owner
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